Blackberry Says They're Future-proof

January 21, 2013

I stumbled in to a “news” story aboutBlackberry this evening that proved that they have learned just about nothing since there very public downfall.

In an interview with a German newspaper just yesterday, said Thorsten Heins, Blackberry’s CEO:

“We have taken the time to build a platform that is future-proof for the next ten years.”

That assumes so much. They are basically over engineering an OS that competes with the existing mobile OSes. The status quo, basically. Also called playing catch up. I think it’s safe to say that their new OS, BB 10, is just as “future-proof”as the company itself. Which is to say, not much.

McKay Writes And Designs

I’m a graphic, UI and product designer. I’m from all over, but São Paulo, Brazil most recently, as I co-founded Baby.com.br. I’m now in the Bay Area working on what could be my magnum opus. I’m a father of a daughter and a son and I’m married to The Startup Wife.

I love writing. I write about what to do and what not to do. Sometimes I’m successful and sometimes I’m controversial. But I’m always ready to do something big and crazy.

I’m on Twitter all the time. Let’s talk.